Weather Rain 63° 00:47 Wednesday, Jun 21

pontarelli limousine service chicago

The Pontarelli Blog

Big Data and Travelers

Posted on: May 15th, 2015 by Pontarelli Chicago Limousine Service No Comments

chicago limo service, chicago limousineThere’s a lot of talk about Big Data and how companies both big and small can take advantage of massive databases and software to sift through it all to discover interesting patterns and other actionable data. The travel industry is no exception. With so much data being collected behind the scenes regarding passenger information, companies are eager to use this treasure trove of facts to improve their marketing and other business endeavors.

Many travelers are aware that the Transportation Security Administration keeps tabs on passengers, as does Google and Facebook. But some people do not realize that airlines deal with enormous amounts of data as well, noted a recent article at BoardingArea.

Airlines have the right to make money from passenger’s private information, such as by selling it to third party companies. This is spelled out in the airlines’ privacy policies. However, since passengers do not know exactly what kind of information is being gathered about them, how companies intend to use it or even which companies the airlines share it with, it’s reasonable to ask why such secrecy is required.

Information comes from the contact details you provide when making your booking arrangements, for example, as well as the historic record of the trips you’ve made over the years. Airlines use cookies to store tracking data on customers’ computers, further adding to the data being amassed. The airlines say that they will mine this data so they can improve the passenger experience and boost their customer service.

You can anticipate that even more personal information will be collected about you going forward, as airlines and airports start using more biometric data on passengers, such as iris scans, fingerprints and voice recognition tools. While you might find that you get improved service offerings, you may wonder whether giving up so much personal information is more harmful than helpful.

The team at Pontarelli thinks it’s important for customers to be aware of how data is being used about them, whether it is for marketing purposes or to help companies better serve their customer base. It’s also prudent to keep tabs on the information being gathered about them to make sure it’s used appropriately.

Share Button

Pontarelli Chicago Limousine Service

Toll Free:800 322-5466
Fax: 312 226-1300
Address: 5584 N Northwest Hwy,
Chicago, IL 60630

iPhone for business safety Chicago wedding transportation Chicago Limousines travel trends fatigue iphone tips business tips airfare airline tips limousines chicago restaurants shuttle service chicago events traveling with pets chicago best restaurants routine business chicago shuttle service meeting tips corporate travel tips hotel accommodations business travel tips Time is money flying overseas overseas travel exercise howto priorities night on the town ground transportation flight business travel tipping overseas chauffeur advice international travel tips things to do in chicago deals airplane travel tips chicago limousine services travel apps safe holidays hotels Chicago bus tours Chicago travel tips


  • business travel (64)
  • corporate travel (36)
  • Things to Do in Chicago (33)
  • Chicago Limousine (31)
  • travel (24)
  • Chicago limo (21)
  • limousine service Chicago (21)
  • limo services (18)
  • Travel Tips (17)
  • time management (13)
  • Chicago (13)
  • limousine marketing (12)
  • limousine (12)
  • limo (12)
  • corporate (10)
  • organization (8)
  • Chauffeur Tips (6)
  • packing (5)
  • networking (5)
  • summer travel (4)
  • Chicago bus tours (4)
  • Wedding Transportation (4)
  • trending (3)
  • Night on the Town (3)
  • Restaurants in Chicago (3)
  • Chicago airport shuttle (3)
  • Festivals (2)
  • summer (1)
  • summer vacation (1)
  • trends (1)
  • Duty of Care (1)

  • Archive

  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014

  • Scheduled Events & Meetings

    Scheduled Events & Meetings

    Event Planners

    Use our event planner to streamline the meeting & event planning process. Give us the broad-strokes of your event and we will get to work on the details!

    Group event planner